Opificio 31 - Fuorisalone's exhibition area
Branding and signage design for Opificio 31, exhibition area of Fuorisalone renowned Milano Design Week event.
Standing to the meaning of the word opificio (translated in factory, working place) I get inspired by symbolism and colors of industrial environment. The area in fact consists in abandoned old factories and garages from 30s-40s.
The work wants to create a bridge that connects the old manufacturing places of the area with the always new point of view of the exhibitors. Two figures both based on the concepts of project and design.